STORYBOX

corporate head-quarters

The transformation of an iconic brand's corporate headquarters required consideration of the story that wanted to be told.  As a brand both steeped in history and simultaneously focused on the future, both perspectives were treasured.

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Celebration of the original factory building, combined with select imagery and authentic materials give a nod to the past and context for company values, while contemporary messaging and physical experiences open the door to a view of what's to come.

WHERE

Milwaukee

WHEN