STORYBOX

Moving to a new location came with a laundry list of pros and potential cons that had to be addressed.  The retail space doubled, lending much needed browsing space and opportunities for social interaction, yet the new location was on a differently beaten path that could have risked traffic.

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Capitalizing on an abundance of windows and two entry points to capture seasonal stories, the store design focused on telling the brand story through architectural context, materials, color, lighting & imagery choices as well as lifestyle product assortment, organization and representation.